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About Us

Oliver’s Bridal &Formalwear

Oliver's Bridal and Formalwear has been serving brides for over 19 years in Hertfordshire / Border of Essex. We're an award-winning business that treats our Brides with the utmost care.

I’m Ellie, the owner and I’ve been helping brides here in Hoddesdon since 2004 where many brides have found their dream dress. In 2015 my shop was renamed Oliver's Bridal and Formalwear after a special little boy.

Many of our brides come to us based on word-of-mouth recommendations from our satisfied customers - we're all about service at our Hertfordshire bridal shop! 

As an independent store, we believe in that personal touch that makes your dress-shopping experience feel like something out of a fairytale. When you shop with us, you're not just a customer, you're a member of our family.

At Oliver's Bridal and Formalwear, we pride ourselves on providing a private and intimate experience. You'll have our undivided attention as you try on as many dresses as you like. With the help of our expert team, you'll find the perfect dress that makes you feel amazing on your big day.

Don't just take our word for it - here are some glowing reviews from our happy customers:

"Ellie and her team were just fantastic. From my initial appointment of trying on every single dress in the shop, to all of my dress fittings - everyone was just so honest, full of expert advice and just simply so helpful and lovely.
Not only did I find my perfect dress but they helped with my daughters flower girl dress too. Not easy with a toddler!!
I Would totally recommend Oliver’s. Thank you so much for everything xx!"

“Ellie and her team are wonderful. Friendly, welcoming and very knowledgeable. I'm so pleased I was able to buy my wedding dress through Olivers. Ellie is so very attentive and her want to help is amazing. She was very kind to me from start to finish, even when there was no guarantee of me buying through her. Lovely lady and I'm thrilled I get to finish my dress journey with her and the team. Thank you.”

Book your appointment with us now - we can’t wait to help you find the dress of your dreams! To enquire call 01992 444217 or email us 

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